Revue de pub (2) : Ressemblances et récurrences...

Sans prétendre remplacer des sites comme Joe la pompe, qui référencent quotidiennement les idées publicitaires copiées entre les différents annonceurs et les différentes agences, voici quelques exemples d'idées récurrentes dans des publicités print, pour des produits souvent totalement différents.

• Fluides vivants

Poly Juice : "Lowering your head at the end of the competition isn't always bad, as long as it is to receive a medal"

Estudio TZ, Sao Paulo, Brazil


Zaini Chocolate : "The smoothest milk chocolate"

Leo Burnett, Italy


Tide : "Because stains love your clothes"
Miami Ad School, San Francisco, USA

Mr Muscle Kitchen Stain Remover
Draftfcb, Hong Kong

• In Spielberg we trust

Cadbury Lunch Bar Men Size
Publicis, South Africa

CMS : "The terrifying reality. How fast can he swim?"
Serviceplan, Germany


TMB (Transports Metropolitans de Barcelona) : "Large films don't fit in here. First International Metro Short Film Festival"
Bassat Ogilvy and Mather, Barcelona, Spain

• La guerre de la banane

Calgary Farmer's Market : "Open all winter"
WAX Partnership, Canada


Calgary Farmer's Market : "Fresh for the holidays"
WAX Partnership, Canada


Britannia : "Theatre of children"
McCann Erickson, Bangalore, India


Webank : "Forget what's useless"
Cayenne Milan, Italy


Bund/Friends of the Earth : "Travelling fruits cause pollution. Think global. Eat local"
McCann Erickson BCA, Frankfurt, Germany

• Des monuments sous toutes les coutures

Editora Europa Viaje Mais Magazine : "Get to know the city you want without passing through time zones"
Long Play, Sao Paulo, Brazil


Spice Mobiles : "Are you sure you can rely on your memory?"
Contract Advertising, Dehli, India



Komatsu Wheel Loader
High Advertising, India
VS : "If you have known a place with WS, you have known it deeply"
D'Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy